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var newsStories = [{id: 13,summary: 'Super friendly and keen to help out with new clients. Especially the shy ones who aren\'t sure exactly if they need us. If we can\'t do anything for you right now she\'ll just have a nice chat anyway.',headline: 'Meet Claire',image: 'large_claire.jpg',thumb: 'thumb_claire.jpg',paragraphs: ['Never mind the credit crunch. We\'re refusing to feel sad and gloomy. design146 is very excited about having Claire in the studio to look after all our new and prospective clients. Some people are a bit shy but Claire is so smiley and friendly we think they\'ll realise working with us will help their business for 2009.','She\'s got loads of great experience and, more importantly, bags of enthusiasm and ideas for making design146 work even better for its customers. Keep watching the web site as she\'ll be keeping it fresh with news and updates of recent work.','Emma thinks having Claire around will generally raise the tone and steer the conversation away from sport and bikes. Hopefully towards important topics such as politics, the environment and shoes. Andy and Vince are a bit worried scatter cushions may appear and that the biscuit to person ration will sharply decrease.']},
{id: 14,summary: 'Lots of medical product info condensed into one simple package. Unwieldy technical brochures were reduced to a series of neat datasheets clipped into one stylish folder. It can now be held in one hand for those impromptu sales chats with Dr. Whoever, wherever.',headline: 'Tardis design',image: 'large_zportfolio.jpg',thumb: 'thumb_zportfolio.jpg',paragraphs: ['How do you showcase an ever expanding product portfolio, but in the simplest possible way? Zimmer already had brochures for every product but these are very technical. Altogether a bit of a handful for the sales reps to manage when chatting to their clients. They needed one simple package, easy to handle but in a format that would look as good as the products it\'s showcasing.','Firstly we designed a simple four page datasheet with the key information in easy to read bullet points. Product info text was laid out in a trickle down approach with the primary factors in larger type and then more detailed info text becoming smaller. Stunning photography of the products shows off their advantages too.','Any new products can just be slipped in between the pre printed dividers. A silky matt laminated finish adds a nice tactile element too as well as looking the business. A chunky leather style ringbinder with an emboss of the Zimmer logo personalises it and adds to the bespoke feel. The sales team are made up with the new approach and a happy sales force results in happy clients. Great!','