Altus Business Model graphics

We have been asked to develop a simple graphic to communicate Altus Business Systems’ business model. Using their triangle branding we have created an image which colour-codes their 3 key business areas; Trading, Transfers and Pensions. Each of these business model areas has been defined by a bright colour to make it stand out. This can then be carried over into other graphic items for consistency and to instantly see which area is being communicated. The rest of the graphic is neutral but still contains the triangular motif. ┬áThis graphic has been used as a standalone image, as part of presentations and in their literature.