February – Imperial Brands launch pack

Back in November, we were asked to work on a new brand identity for Imperial Brands, ‘Shared Services’ Division. They needed a new logo and set out of icons that would be be rolled out across teams in the UK, Poland and the Philippines. The new Shared Services logo represented the coming together of processes, systems and teams around a central hub and a way of working that covers many of the Imperial Brands companies.

To help promote this, and welcome new employees on board – we put together a pack for all new starters – which contained a set of branded items, to include a  take-away style cup, lanyard, pen and cylinder charger, all in a printed cloth bag.