Altus Consulting were after some help in creating a specific Infographic for the New Year, and needed a style that could then work across others going forward. How could we clearly breakdown the digital experience story of the General Insurance market? Working with Marketing, and the General Insurance Domain Director, we started off by looking at the raw research data. After fleshing this out to pick out the headlines of the story, we began to create a set of icons using their strong Consulting brand colour.
We were pleased with the result, and now have a really strong style that we use on other Infographics in the future. Altus were also pleased, and on the back of this, asked us to work on a retrospective version of 2015’s data.